This strategy requires a deep understanding of your ideal clients - so find out exactly what characteristics make them ideal for you, in as much detail as possible. Be clear on the problems you can solve for them, and focus on how you can uniquely benefit them.
When researching and identifying your ideal clients - there is one paramount question you must answer, according to marketing expert Dan Kennedy: “Why should I, your (prospective) client/customer, choose to do business with YOU versus any and every other option available to me?”
When considering your Dream 100 list - depending on the size of your business, you may possibly want to work with a smaller number of ideal clients, that meet your criteria. The number really doesn’t matter, as much as the strategy.
This strategy about being proactive and prolific - creating high-quality content that is specifically created for your 'ideal' prospective clients, as a hook to capture their attention and interest.
You then use technology and automation to repurpose and broadcast, every aspect of what you create, write and say, on as many relevant platforms, channels, formats and methods as possible - so that your 'ideal' prospective client, thinks or says: “I see this person" or "I see this company everywhere!”
You'll discover that the more targeted, personal and helpful your marketing message is - the higher your conversion rate will be.
For many companies 20% of the top clients, will contribute 80% of the revenue. As Chet Holmes says: “If there were 100 clients, and if you got them all, you could dramatically increase your business…”
The bottom line is that this strategy can take time - but if you want BETTER RESULTS - the sooner you start, the sooner you will get measurable results, like you’ve never seen before.
